Monday, November 1, 2010

http://www.guyhepner.com/pages/news/new-artist-fc-sofia





http://www.guyhepner.com/pages/news/new-artist-fc-sofia

NEW Artist: FC SOFIA
Nov 01th, 2010

Guy Hepner is thrilled to announce the new representation of Neo Pop artist, FC SOFIA.



Artist FC SOFIA's discourse is situated at the crossroads between Pop Art and the Nouveaux RĂ©alistes. Like the latter, they use objects lifted from the reality of their time, and do so thanks to a new and hyperactive tool: the Internet; a veritable global supermarket of raw material at their disposal for their works. This progressive approach has situated FC SOFIA at the top of the art market, and an exciting addition to Guy Hepner.



FC SOFIA creaties a union of both art and symbol, producing works that are in direct reference to the myths of consumerism, luxury and fashion, then playing on form and void the better to express the alienation provoked by accumulation at all cost. Each FC SOFIA work screams an integration of pop and visual culture, underscored with an associated commentary on the cult of consumerism and many other facets of modern society.



The couple, Catherine and Frederic, currently lives and works in Paris as one of the hottest artists on the market and at Guy Hepner. If ever there was way to reinvent popular art themes in a consumer society, FC SOFIA has found it. Soon to be on view at Guy Hepner, FC SOFIA offers an true originality in every sense of the world, while still rooted in a modern context.

Please contact the gallery for further information and availability. Appointments are available 7 days a week for private viewing and discussing your collecting needs.

Guy Hepner

300 N Robertson Blvd.

West Hollywood CA, 90048

info@guyhepner.com

Tel: +1 310.979.0011

www.guyhepner.com

www.twitter.com/guyhepner

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